Continental East Development Inc. (CED), headquartered in Murrieta, California is a full-service real estate operating company. CED acquires, develops, and manages the retail, office, medical building properties. It's also actively developing new multi-family and senior care communities. Al Rattan, President, and Lydia Percia Rattan, Senior Vice President, are the co-founders of CED. They established CED in 2009.
Creating Great Days for Seniors
In the 1980s and early 1990s, Al was considered a pioneer in building and developing High-End Senior Housing Communities. Lydia brings experience in both commercial and residential real estate since 2006. They saw a market need to provide upscale quality senior living communities. To position CED as a premier senior community developer, Al and Lydia established Renaissance Villages, Inc. in December 2011. Their business goal: “Creating Great Days for Seniors.”
As a real estate broker, Lydia’s vision is to operate Renaissance Village as a family business. Lydia and her daughter, Ashley Percia, are licensed administrators. The day to day operations of CED’s Renaissance Villages is under the direct stewardship of Lydia and Al.
Masters of Aging Services Management
Renaissance Village Rancho Belago opened in 2014. Ashley was highly involved in the startup phase and the opening of the community. She served until January 2017 as the Assistant Administrator at Rancho Belago. Before ending her time there, Ashley began pursuing a Masters of Aging Services Management. Which she received from the University of Southern California.
Her time at USC allowed her to study the physiology of aging, different trends in the aging population, and how aging is affecting us on a global scale. In addition, she studied environmental factors that affect aging successfully and the importance of maintaining the health of caregivers. Ashley’s studies further expanded her knowledge of the senior living industry. In addition, this also makes her a valuable asset to the Renaissance Villages Family.
Renaissance Village Murrieta
Renaissance Village Murrieta opened its doors in January 2017. The community has the capacity for 112 beds in Assisted Living. Ashley resumed working with Renaissance Villages later that year. She also completed her master’s degree in Fall 2017. With a focus on Renaissance Villages’ regional marketing, Ashley networked with organizations in the area. This aided in expanding Renaissance Villages’ brand awareness. Later that summer she became the Community Relations Director at Renaissance Village Murrieta.
Brian Taube is a long-time employee of CED. He previously served as Assistant to the Vice President at Continental East Development, Inc. Lydia saw the potential Brian had to become a Residential Care Facilities for the Elderly (RCFE) Administrator. She sent him to Renaissance Village Rancho Belago to serve as an Administrative Assistant. He then became the Assistant Executive Director at Renaissance Village Murrieta. In January 2018 he promoted to the community’s Executive Director.
Memory Care at Renaissance Village Murrieta
In 2018, Renaissance Village Murrieta opened its first Memory Care Villa. We estimate the second Memory Care Villa to open later this year. The community opened its new Assisted Living Villa in April 2019. The Assisted Living Villa offers residents a more intimate version of its AL services. The open layout of the villa provides a centralized floor plan. Furthermore, it gives residents comfort knowing support is close by. Residents can also take part in activities or take their meals in the comfort and privacy of the villa. In addition, they can also go to the community’s main building.
Ashley gets the most fulfillment out of her job by being a resource for seniors and their families. She loves educating families about the senior living industry or sharing resources like veteran’s benefits. Ashley embodies the Renaissance Lifestyle and does a great job of engaging residents and their families.
Mila: The Renaissance Pup
In addition to Ashley’s love of helping seniors and their families, she also loves her Siberian Husky, Mila. We've dubbed her the “Renaissance Pup.” The nickname comes from hanging around the community, but also because of the fleur de lis on her forehead
Finally, Renaissance Villages is proud of its staff and the hard work they do to create great days for residents. This hard work also helps make the company a valuable resource to seniors and their families in the community. Call to learn more about one of the best senior living communities in Southern California.
